Luxury, redefined: how to adapt to a world in transition?
April 18, 2023By Vinexposium
WINE PARIS & VINEXPO PARIS 2023
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What is luxury today? How are luxury brands reinventing themselves? What are the new expectations of consumers in terms of luxury products? How can we reconcile the sobriety sought by (young) consumers and their ever more prevalent desire to distinguish themselves socially? SOWINE sheds light on how wine, champagne, and spirits brands can position themselves at a time when consumer demands and expectations are at an all-time high.
