New generations, new codes? How is the communication around wine reinventing itself ?
June 24, 2022By Vinexposium
WINE PARIS & VINEXPO PARIS 2022
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(Video only in French)
Today, all sectors are reinventing themselves. The advent of digital technology, changes in consumer habits, new societal motivations.... Wine is no exception to this phenomenon, led by a new generation that engages and federates. Discover the new codes and practices that are redrawing the contours of the wine industry.
Speakers Emile CODDENS - Influencer & deputy cellar master at Domaine Plou et Fils Emma BERTRAND - Trade marketing manager with Les vins Gérard Bertrand Alexis ZAOUK - 2020 France’s Best Young Wine Merchant & a wine merchant at La Cave d’Alex Stefan GENDREAU - Co-founder of AR WineLabels Gwilherm DE CERVAL - Sommelier, commentator on Paris Première & author