Welcome to Vinexposium's podcast series: Wines of the future.
Where do we come from? Where are we now? Where are we headed?
Influential wine personalities take turns at the microphone of French wine critic Gabrielle Vizzavona to answer these questions and look 50 years into the future. From sparkling and still wines, ecosystems, Vitis vinifera, wine fraud and de-alcoholization to changing tastes, innovation and technology, from the most likely scenarios for the future to the zaniest, our experts share their expertise with you.
“The more people join the community, the more accurate we become, not just on ratings but actually on what wines taste like.”
Heini Zachariassen is credited with bringing a technology revolution to the wine industry by founding Vivino in 2010. Vivino is an app dedicated to wine lovers which grew into a community of 60 million users that rated 13 million different wines or vintages, raised $221 million in funding, and rolled out a worldwide wine marketplace from 2016. Before starting Vivino, Heini co-founded several startups and was a part of building the global internet and mobile security company BullGuard. He was named Entrepreneur of the Year by GP Bullhound in 2020. His story is featured in an independent documentary, Disrupting Wine, The Life of an Entrepreneur. He also hosts the YouTube series Raw Startup, which offers candid advice for entrepreneurs and startups.
Three things you’ll learn from this podcast:
=> How Vivino switched to a successful marketplace that aims to gain 10% market share of wine retail.
=> Why physical retail is not dead but needs to restructure and how it should do so.
=> Why data is the key to profiling consumer’s tastes.
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