What knowledge and practices are essential to today's beverage industry leaders? As the culture around spirit and beverages undergoes a transformative shift, aligning to the new priorities of people and adapting to global challenges, learning and education are paramount. Jack Muirhead is the manager of MAD Academy, a Copenhagen-based education programme for beverage professionals and the greater hospitality industry. In this enlightening talk, he will introduce the MAD Academy and its programs and explore how education in the hospitality industry is pivotal for catalysing change within the broader food system. Jack will share insights into how the Academy's curriculum and faculty guide over 800 alumni worldwide in effecting positive change in their businesses and communities. From the importance of understanding your business's environmental footprint to fostering open communication and transparency, his talk will include perspectives and examples to help leaders navigate the cultural, environmental, and economic shifts impacting the industry today.
