Wines of Chile: promotion and positioning strategy in China
September 21, 2020By Vinexposium
BUSINESS & MARKETING
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Nicolai Samsing, Asia Director of Wines of Chile, will tell us about the successful promotion and positioning strategy that Chilean wines have had in the Chinese market in the last 5 years. Within the different topics will be discussed: Wines of Chile organization in China together with the vineyards Market exports data Chile's position vs the main competing countries Successful promotional activities carried out Digital marketing as a key component Innovations.
