What impact do influencers have on brand or appellation awareness?
June 3, 2022By Vinexposium
WINE PARIS & VINEXPO PARIS 2022
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SOWINE deciphers the world of influence on social media to allow us to comprehend the mechanisms involved and discover good practice in compliance with Loi Evin advertising regulations.
Speakers
Laura BOUNIE – Account manager for Press Relations and Influence at SOWINE Olivier POULET - Lawyer specialised in the Loi Evin on drinks advertising Emile CODDENS – Influencer & deputy cellar master at Domaine Plou et Fils Cédric SKRZYPCZAK – Head of media at Comité Interprofessionnel des Vins de Provence
